Thursday, 12 December 2013

Aim: To plan and make an audio presentation as a way of pitching our magazine in a professional and detailed manner in order to appeal to a publsiher

When public speaking, what is it important to remember to do?

  • To speak loudly
  • To speak clearly
  • To Speak formally
  • To stay on task
  • To speak at a speed that is easily understood
  • Eye contact
  • State facts and statistics
  • Use key words and terms
  • To plan in advance

If a publisher was listening to your pitch what would they want to know about your project?

  • What your project is about
  • Who your project is aimed at
  • How and why you think your project is going to be successful
  • What's unique about your magazine
  • The financial figures, e.g. budget, profit
  • The research you have used and what primary research you used
  • Why you're doing it
This is the first version of my audio presentation - 19/12/2013

Homework - Thursday 28th November 2013 - Free magazine analysis

https://drive.google.com/file/d/0B4OYubExw6FiTnM0NVY3ZXpqSTQ/edit?usp=sharing

Thursday, 5 December 2013

Research of Brighton hip hop events

https://drive.google.com/file/d/0B4OYubExw6FiT0NLUlE3VS1mZWs/edit?usp=sharing

Thursday, 24 October 2013

Budget table

This is a link to my budget table

Edit 1 : https://drive.google.com/file/d/0B4OYubExw6FiMndwZk5NZVdKU00/edit?usp=sharing

Edit 2 : https://drive.google.com/file/d/0B4OYubExw6FiaTE0eF83RzdsYUk/edit?usp=sharing

Edit 3 : https://drive.google.com/file/d/0B4OYubExw6FiQXJzbVhZa2lZWEE/edit?usp=sharing

To consider the effectiveness of market research and a draft of a questionare to help me plan my magazine

This is the first version of my questionnaire

version 1.0
https://drive.google.com/file/d/0B4OYubExw6FiT0IwQy1sQUUtMUE/edit?usp=sharing

Version 2.0
https://www.edmodo.com/link?url=http%3A%2F%2Fkwiksurveys.com%2Fs.asp%3Fsid%3Drbq2k0hlqagf82j255704

What are the strengths and weaknesses of questionnaires?

Strengths

  • Large amounts of information can be collected 
  • Generally it is relatively quick to collect information using a questionnaire
  • Can target key areas
  • Can be specific
  • Results can be analysed very easily
  • Easy to distribute
  • Questionnaires are relatively cheap


Weaknesses

  • People may rush the questionnaire making the results vague and inaccurate
  • There is no way of telling how much thought a respondent has put in
  • The respondent may be forgetful or not thinking within the full context of the situation
  • There is no way to tell how truthful a respondent is being
  • You are limited in a questionnaire in comparison to a focus group
  • Questions could not be understood
  • Questions can mean different things to different people
Qualitative - Questionnaires that are open where people can say anything


Quantitative - Closed questions, (Yes/No) for example multi choice.

Moodboard for my genre

This is the link to my moodboard :
https://drive.google.com/file/d/0B4OYubExw6FiRFJQdFpsMU5VWXM/edit?usp=sharing

Edit 2 : https://drive.google.com/file/d/0B4OYubExw6FicUVGZ1JLWUxLblk/edit?usp=sharing

Weekly schedule

This is a link to my weekly schedule, this is to set myself a realistic timeframe for completing tasks within the project in order to organise and motivate myself in a professional manor.

Edit 1: https://drive.google.com/file/d/0B4OYubExw6FiYTl5bHA4MU96a1k/edit?usp=sharing

Edit 2 : https://drive.google.com/file/d/0B4OYubExw6Fiak9ueVNxVDFYc2c/edit?usp=sharing

Edit 3 : https://drive.google.com/file/d/0B4OYubExw6FiRmhTSExiQ2ctY2c/edit?usp=sharing

To construct a health and saftey assesment of one or more photo shoots I will be conducting for my magazine considering all posible eventualities

Key skills:
  • professional responsibility
  • Applying my knowledge of professional practises
  • Showing forethought and evidence of panning an event
  • Using the opportunity to research independently for my individual situations
TUC - Trades union Congress
NUJ National Union Of Journalist
NUJ'S H&S concerns
  • Bullying
  • Stress
  • Repetitive strain injury (RSI)
  • public order situations
  • Conflict zones
  • Exiled Journalists
What types of risks my there be in a photo-shoot?
  • Trip Hazards (Wires)
  • Electrocuted (Wires, lighting)
  • Fire Hazard (Wires)
  • Light sensitivity (Epilepsy)
  • Back injury (Heavy equipment)
  • Temperature control (Risk of fainting, being sick etc.)
  • Asbestos in buildings
  • Check for adequate lighting
Hazard: Anything that can harm, e.g. a chemical, electricity ladders etc.
Risk: How great the chance that someone will be harmed by the hazard
Assessing the risks
  • Major - Death or major injury
  • Serious - injuries or illness cause short term disability
  • Slight - All other injuring and illnesses
  • High - Certified
  • Medium - A possibility
  • Low - Unlikely
Risk = Severity of harm x Likelihood of occurrence
1 : High Risk 9: Low Risk
 This is the link to my latest health and safety form : https://drive.google.com/file/d/0B4OYubExw6FiNlo1R1FJTGFINDQ/edit?usp=sharing 


Tuesday, 22 October 2013

Magazine imitating





The design of the front of XXL has one large picture in the middle which is to grab the readers attention. At the top left is a tittle which is large and stands out a lot. it Also has lots of heading and subheading which makes the design look complex. I would imitate this design as i think it is inviting to read the magazine and draws in attention well. I think this as a large picture of a well known artist would draw in a reader, also the layout of the text is inviting.

This is the last page of the magazine and the inside cover of the back magazine, the last page is a confession page that consists of small text and 



Below is my flat plan for my magazine, I have used the magazine The source as a template so that i had an  idea of how to make my magazine look professional. For example I noticed that the source had lots of adverts ranging from full page up to 8 on one page, I have used this on my magazine also, however I the rest I personalised to how I wanted the layout of my magazine to be like.

Tuesday, 8 October 2013

To identify those involved in the creation of print media, investigate and trouble shoot potential issues prior to print.

I need to prepare for my photo shoot like this as there is limited time that I have to take pictures for my magazine. Also there is limited time that the models for my photo shoot are going to be available. Therefore on the day if any problems occur i should be able to deal with them efficiently and carry on with the photo shoot.

Equipment

  • Tripod
  • Ladder
  • Lights/Lighting
  • Costumes
  • Laptop
  • Make up
  • Props
  • Storage (SD cards)
  • Batteries
  • Camera
  • Lens (Fish lens, Etc)
  • Software (Photoshop, Etc)
  • Umbrella
Location
  • Streets
  • White wall
  • Steps
  • The Lanes

Facilities
  • Lunch break
  • Toilet breaks
  • Snacks
  • Drinks
Personnel
  • Roman - Fits the theme of my genre
  • Caitlin
  • Gyles - Fits the theme of my genre

Problems that could occur on the set
  • Camera could run out of battery, Solution could be extra batteries
  • Run of storage on your camera and SD card, solution could be extra SD cards or a laptop to transfer the pictures on to.
  • Camera could break, a solution could be to bring a long a back up camera
  • Models are ill and can't take part in the shoot, a solution could be reserve models
  • Forgot props or costumes, a solution could be a re arranged date
  • Forgot to bring make up, a solution could be photoshop
  • Forgot lenses, a solution could be the back up camera
  • Weather could not be how you wanted it to be, a solution could be an umbrella

Monday, 7 October 2013

Homework - Codes of Conduct on the NUJ and PCC

Codes of Conduct on the NUJ and PCC

The NUJ's code of conduct has set out the main principles of UK and Irish journalism since 1936. The code is part of the rules of our union.All journalists joining the NUJ have to sign up and agree they will strive to adhere to its professional principles.

NUJ code of conduct
A journalist must
  • At all times upholds and defends the principle of media freedom, the right of freedom of expression and the right of the public to be informed
  • Strives to ensure that information disseminated is honestly conveyed, accurate and fair.
  • Does her/his utmost to correct harmful inaccuracies.
  • Differentiates between fact and opinion.
  • Obtains material by honest, straightforward and open means, with the exception of investigations that are both overwhelmingly in the public interest and which involve evidence that cannot be obtained by straightforward means.
  • Does nothing to intrude into anybody’s private life, grief or distress unless justified by overriding consideration of the public interest.
  • Protects the identity of sources who supply information in confidence and material gathered in the course of her/his work.
  • Resists threats or any other inducements to influence, distort or suppress information and takes no unfair personal advantage of information gained in the course of her/his duties before the information is public knowledge.
  • Produces no material likely to lead to hatred or discrimination on the grounds of a person’s age, gender, race, colour, creed, legal status, disability, marital status, or sexual orientation.
  • Does not by way of statement, voice or appearance endorse by advertisement any commercial product or service save for the promotion of her/his own work or of the medium by which she/he is employed.
  • A journalist shall normally seek the consent of an appropriate adult when interviewing or photographing a child for a story about her/his welfare.
  • Avoids plagiarism.
Press Complaints Commission
  • Accuracy
  • Harassment
  • Opportunity to reply
  • Privacy
  • Children
  • Children in sex cases
  • Hospitals
  • Clandestine devices and subterfuge
  • Victims of sexual assault
  • Discrimination
  • Financial journalism
  • Confidential sources
  • Payment to criminals

Thursday, 3 October 2013

To evalaute progress so far in decision making within this project

Primary Research : New investigations into something, for example questionnaire's.

Secondary Research : Investigation Made by other that you refer to, for example using media packs from existing magazines fond on the internet.

In order to research my chosen genre I have used the internet to find out certain things that I didn't know. I knew a fair bit about Rap/hip hop already as this is the genre I am interested in and mainly listen to.

In order to research existing magazines I used the internet and brought some magazines such as Rap up, The source and XXL. I had to research a lot in this section as I had never really read an music magazine before.

In order to investigate my target audiences needs and desires I have to write out a in depth questionnaire that I would hand out to my target audience so that they could fill in a questionnaire with limited answers that would help me meet the desirers.

In order to conduct better primary research I need to work on my questionnaire and write it into more depth than I had already.

To be able to make more decisions about my magazine I need to look at the feedback that I have got from the filled in questionnaires and use the results to make suitable decisions. I also need to buy a magazine and take an interest in it. I Could also listen to the music more.

In order to do these things I need to
  • Read more existing music magazine to give me an idea of how to represent mine and what to include.
  • Discover new up and coming artists

Thursday, 26 September 2013

Aim: to decide which genre we would prefur to focus our research and plans on and create a mood board of initial ideas

I have chosen to focus my research and planning on the Rap music genre.
I have decided I like rap as this is the majority of the music I listen to.
I like the artist Biggie Smalls, Eminem, 50 Cent, 2pac, Dr Dre, NWA and many more.

Tuesday, 24 September 2013

To indentify key elements that will ensure a consistent read

Why should you care about the audience?
You should care about the audience as these are the people buying the magazine to read it for their pleasure, there fore you need to make the magazine satisfactory to their needs. Without the readers being happy they would not buy the magazine and the magazine would not get the funds to continue producing the magazine.

Why should you care about research?
You should care about research as this gives you the information and detail that will guide you to keeping the readers happy. Without research you would be clueless to what your readers want and why they want it.

How/why we should make an effective questionnaire? Will it make a difference? Why?
We should make an questionnaire effective so that you can get in depth answers of what the readers want from the magazine. An effective magazine will make a big difference as the Editors of the magazine can change the magazine to how you asked in to detail.

The questionnaire to be effective has to be...
  • Precise
  • Measure people's opinions
  • Relevant
  •  Include developing questions
  • Limit choices so data is easier to handle
Topics I will need to ask about in my questionnaire:
  • Colour scheme they would prefer?
  • How they discover new music?
  • How do purchase music?
  • How do you listen to music?
  • Do you go to festivals?
  • Do you go to gigs?
  • How often do you go to gigs/festivals?
  • Do you illegally download your music?
  • What would you like to see with in the magazine?
  • What social networking sites do you use?
  • Do you have a smartphone?
  • If so do you use music smartphone apps?
  • List of 5 favourite bands/singers/rappers/DJ's
  • Do you have internet accesses on your smartphone?
  • What previous music magazines have you read?
  • Which of these magazines did you like?
  • Did you buy this magazine?
  • How often do you buy the magazine?
  • What sub genre do you like?
  • Style of photography
  • Preferences of font
  • Favourite front cover from a range of choices
  • Preference of style of language and tone used in magazines



Monday, 23 September 2013

Codes of practise and regulation

Defamation/Libel/Slander

Defamation: Something offensive or insulting to an individual

Libel: The publication e.g. broadcast, radio/television, internet, newspapers

Slander: Word of mouth offensive things

Copyright: Copyright protects a businesses intellectual property marked with the ©, It applies to text, music, films or broadcast. The main law relating to copyright is the 1911 Copyright act. This enables creator of work to decide how its distributed, for example intellectual property can be sold to a third party. There is no single standard law world wide.

Data protection and privacy:

The data protection act 1988 protects personal information such as your address, phone number, email address.

Thursday, 19 September 2013

Local Advertising campaign



I chose Sticky Mikes Frog Bar because the advert in Source magazine really stood out to me. The advert is located in the top right corner of an inside page. The target audience for this is ranging for 18 - 25 year old male. This Advert in the magazine give you the impression of some sort of strip like club that would playing Indie music as the advert is very odd. The advert is intriguing as it does not reveal much but enough to make you curious to whats inside the club. However when you go on the website it gives the impression the of more of a Punk club rather than a strip club. There is skulls and knuckle duster and various drawing graffitied onto the wall of the bar, This gives a more punk look rather than what I originally thought. 








Wednesday, 18 September 2013

Homework 17/9/13 - Researching Job Roles

Publishing is made up of a varied group of industries including: 

  • books
  • directories & mail listings
  • journals
  • magazines and business media
  • newspapers
  • news agencies
There are many and varied jobs - journalist, commissioning editor, designer or an advertising executive

The publishing industry employs over 195,000 people. Over 51,000 people are employed in the newspaper sector with 50,500 working in journals and magazines, 33,000 in the book industry and nearly 12,000 in other information service activities. 12% of the workers are self-employed, but some industries, such as book publishing rely on freelancers more than others. Two thirds (67%) of the industry is aged 35 or over, compared to 61% of the wider Creative Media industries.

Copy Editor 
Copy editors make sure that the text (copy) is readable, accurate and ready for being published. They work on all kinds of publications which includes: books, newspapers, journals and magazines.

Magazine Journalist
Magazine journalists write news articles and features for all kinds of varied publications. Ranging from 'glossy' magazines to trade journals.

Newspaper Journalist
Journalists seek news then report it to the public as quick as they can. They aim to present stories in a clear style to easily catch the readers attention and make the reader continue reading.

Proofreader
A proofreader completes a 'quality check' on publications almost immediately before they are issued or go to print. They may do this action on books, magazines, newspapers and websites, also academic/technical manuals.

Publishing Commissioning Editor
They work for book publishing companies. It can be a senior role in the business. Their main role involves identifying the kind of books that people want to buy and trying to make sure that their company can publish the right products to meet these criteria's.



Tuesday, 17 September 2013

To analyse music magazines, consindering how their genre is conveyedand the typical features of a front cover

 
Music magazines I have heard of:
  • NME
  • XXL
  • Mojo
  • Kerrang!
  • DJ
  • Live
  • Uncut
  • Complex

Music magazines I have read/bought:

Magazine title:  The Source

Publisher: L. Londell McMillan

Target audience (Age, Gender, lifestyle): 18+, Male, Young men, American, urban.

Genre: Rap

A selection of article subjects:

Description of 3 male photos - How are they represented? Promoting film "Baby Boy", There is snoop Dogg and Ving rhames in the streets in America, Ving is on a bike whilst snoop stands behind him.

Description of 3 female photos - How are they represented?  Lil mo debut album. She

What 'ideologies' or points of view or attitudes are implied?


The ideologies presented in this magazine is that its cool to wear expensive clothes shoe and jewellery. also it shows adverts like the one above encouraging you to Mod your car to make you look rich

Summary of products advertised: Motorola phones, Male shoes, Music albums, Aftershave, clothes, US army, Drinks, snacks and technology.

Thursday, 12 September 2013

To consider how magazine staff are divided in temrs of their skills.

The publishing sector in the UK

 
  • The publishing industry employs over 19500 people, representing approximately 36% of the creative media workforce.
  • 51,000 people employed in the newspaper sector
  • 50,500 work in journals and magazines
  • 33,000 in the book industry
  • 12,000 in other information service activities
                           
 
 
1. What differences in jobs can you see in two magazines? The difference in the jobs that you can see on the magazine is that they use alternative names for the employees for example, Editor's PA and Deputy editor. Another difference is the two magazines have different layouts for groups of employees, for example UNCUT have a separate section for every group of employs, for example Display advertising, creative media, however NME do not separate these groups they are all under Advertising.
 
2. What does the wording in these job titles mean to you? The wording in these job titles mean to me that I can identify the role of the employee and how high in command they are. for example there is a Editor who is first in command, then the Deputy editor who is second in command.
 
3. What does it show about the publication? This shows that the publication is run by a large team consisting of
 
 
What do you the responsibilities of a Chief Editor?
 
  • Manages staff
  • Sets and enforcers policies
  •  Determines coverage
  • Delegating
  • Making overall decisions/ overriding decisions
 Role of chief editor
 
  • Is the 'public face' of the story, representing the magazine in statements in all platforms of publication
  • Attend functions, events, award ceremonies
  • Occasional column writing/editorial piece
  • decide on 'narrative or theme for each edition of the magazine for all staff ti adhere to
  • Leads meetings
  • Budget control
  • Publish an 'editorial calendar t highlight themes in appropriate months
  • Strategic planning (overall direction of product)
  • Overall decision of any change to deadlines test
  • Manages careers of present and new staff motivating team
  • legal decisions (following pcc guidelines )
  • Lease with published marketing depts, media sales team, PR agencies
  • Build up contacts and connections   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Monday, 9 September 2013

Magazine pre production


        Finance 
  • Printing
  • Salary
  •  Rent
  • Proof readers
  • Offices
  •  Advertisement.

       Time 
  • Deadlines
  • Sales
  • Photos
  • Printing

       Personnel
  • Staff
  • Journalists
  • Writers
  • Photographers
  • Editors

       Facilities 
  • Offices
  • Photography Studio

       Materials
  • Photos/ copy

       Contributors
  • Artists/Bands

       Locations
  • Band locations

       Codes of practice regulation
  • PCC/ press complaints,
  • copyright,
  • national union journalists,
  • location permissions,
  • public liability,
  • health and safety

      Planning
  • Title/Colour
  • Scheme/Genre