Secondary Research : Investigation Made by other that you refer to, for example using media packs from existing magazines fond on the internet.
In order to research my chosen genre I have used the internet to find out certain things that I didn't know. I knew a fair bit about Rap/hip hop already as this is the genre I am interested in and mainly listen to.
In order to research existing magazines I used the internet and brought some magazines such as Rap up, The source and XXL. I had to research a lot in this section as I had never really read an music magazine before.
In order to investigate my target audiences needs and desires I have to write out a in depth questionnaire that I would hand out to my target audience so that they could fill in a questionnaire with limited answers that would help me meet the desirers.
In order to conduct better primary research I need to work on my questionnaire and write it into more depth than I had already.
To be able to make more decisions about my magazine I need to look at the feedback that I have got from the filled in questionnaires and use the results to make suitable decisions. I also need to buy a magazine and take an interest in it. I Could also listen to the music more.
In order to do these things I need to
- Read more existing music magazine to give me an idea of how to represent mine and what to include.
- Discover new up and coming artists
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