Aim: to decide which genre we would prefur to focus our research and plans on and create a mood board of initial ideas

I have chosen to focus my research and planning on the Rap music genre.
I have decided I like rap as this is the majority of the music I listen to.
I like the artist Biggie Smalls, Eminem, 50 Cent, 2pac, Dr Dre, NWA and many more.

To indentify key elements that will ensure a consistent read

Why should you care about the audience?
You should care about the audience as these are the people buying the magazine to read it for their pleasure, there fore you need to make the magazine satisfactory to their needs. Without the readers being happy they would not buy the magazine and the magazine would not get the funds to continue producing the magazine.

Why should you care about research?
You should care about research as this gives you the information and detail that will guide you to keeping the readers happy. Without research you would be clueless to what your readers want and why they want it.

How/why we should make an effective questionnaire? Will it make a difference? Why?
We should make an questionnaire effective so that you can get in depth answers of what the readers want from the magazine. An effective magazine will make a big difference as the Editors of the magazine can change the magazine to how you asked in to detail.

The questionnaire to be effective has to be...

• Precise
• Measure people's opinions
• Relevant
•  Include developing questions
• Limit choices so data is easier to handle

Topics I will need to ask about in my questionnaire:

• Colour scheme they would prefer?
• How they discover new music?
• How do purchase music?
• How do you listen to music?
• Do you go to festivals?
• Do you go to gigs?
• How often do you go to gigs/festivals?
• Do you illegally download your music?
• What would you like to see with in the magazine?
• What social networking sites do you use?
• Do you have a smartphone?
• If so do you use music smartphone apps?
• List of 5 favourite bands/singers/rappers/DJ's
• Do you have internet accesses on your smartphone?
• What previous music magazines have you read?
• Which of these magazines did you like?
• Did you buy this magazine?
• How often do you buy the magazine?
• What sub genre do you like?
• Style of photography
• Preferences of font
• Favourite front cover from a range of choices
• Preference of style of language and tone used in magazines

Codes of practise and regulation

Defamation/Libel/Slander

Defamation: Something offensive or insulting to an individual

Libel: The publication e.g. broadcast, radio/television, internet, newspapers

Slander: Word of mouth offensive things

Copyright: Copyright protects a businesses intellectual property marked with the ©, It applies to text, music, films or broadcast. The main law relating to copyright is the 1911 Copyright act. This enables creator of work to decide how its distributed, for example intellectual property can be sold to a third party. There is no single standard law world wide.

Data protection and privacy:

The data protection act 1988 protects personal information such as your address, phone number, email address.

Local Advertising campaign

I chose Sticky Mikes Frog Bar because the advert in Source magazine really stood out to me. The advert is located in the top right corner of an inside page. The target audience for this is ranging for 18 - 25 year old male. This Advert in the magazine give you the impression of some sort of strip like club that would playing Indie music as the advert is very odd. The advert is intriguing as it does not reveal much but enough to make you curious to whats inside the club. However when you go on the website it gives the impression the of more of a Punk club rather than a strip club. There is skulls and knuckle duster and various drawing graffitied onto the wall of the bar, This gives a more punk look rather than what I originally thought. 

Homework 17/9/13 - Researching Job Roles

Publishing is made up of a varied group of industries including: 

• books
• directories & mail listings
• journals
• magazines and business media
• newspapers
• news agencies

There are many and varied jobs - journalist, commissioning editor, designer or an advertising executive

The publishing industry employs over 195,000 people. Over 51,000 people are employed in the newspaper sector with 50,500 working in journals and magazines, 33,000 in the book industry and nearly 12,000 in other information service activities. 12% of the workers are self-employed, but some industries, such as book publishing rely on freelancers more than others. Two thirds (67%) of the industry is aged 35 or over, compared to 61% of the wider Creative Media industries.

Copy Editor 
Copy editors make sure that the text (copy) is readable, accurate and ready for being published. They work on all kinds of publications which includes: books, newspapers, journals and magazines.

Magazine Journalist
Magazine journalists write news articles and features for all kinds of varied publications. Ranging from 'glossy' magazines to trade journals.

Newspaper Journalist
Journalists seek news then report it to the public as quick as they can. They aim to present stories in a clear style to easily catch the readers attention and make the reader continue reading.

Proofreader
A proofreader completes a 'quality check' on publications almost immediately before they are issued or go to print. They may do this action on books, magazines, newspapers and websites, also academic/technical manuals.

Publishing Commissioning Editor
They work for book publishing companies. It can be a senior role in the business. Their main role involves identifying the kind of books that people want to buy and trying to make sure that their company can publish the right products to meet these criteria's.

To analyse music magazines, consindering how their genre is conveyedand the typical features of a front cover

 

Music magazines I have heard of:

• NME
• XXL
• Mojo
• Kerrang!
• DJ
• Live
• Uncut
• Complex

Music magazines I have read/bought:

Magazine title:  The Source

Publisher: L. Londell McMillan

Target audience (Age, Gender, lifestyle): 18+, Male, Young men, American, urban.

Genre: Rap

A selection of article subjects:

Description of 3 male photos - How are they represented? Promoting film "Baby Boy", There is snoop Dogg and Ving rhames in the streets in America, Ving is on a bike whilst snoop stands behind him.

Description of 3 female photos - How are they represented?  Lil mo debut album. She

What 'ideologies' or points of view or attitudes are implied?

The ideologies presented in this magazine is that its cool to wear expensive clothes shoe and jewellery. also it shows adverts like the one above encouraging you to Mod your car to make you look rich

Summary of products advertised: Motorola phones, Male shoes, Music albums, Aftershave, clothes, US army, Drinks, snacks and technology.

To consider how magazine staff are divided in temrs of their skills.

The publishing sector in the UK



 

• The publishing industry employs over 19500 people, representing approximately 36% of the creative media workforce.
• 51,000 people employed in the newspaper sector
• 50,500 work in journals and magazines
• 33,000 in the book industry
• 12,000 in other information service activities

                           

 

 

1. What differences in jobs can you see in two magazines? The difference in the jobs that you can see on the magazine is that they use alternative names for the employees for example, Editor's PA and Deputy editor. Another difference is the two magazines have different layouts for groups of employees, for example UNCUT have a separate section for every group of employs, for example Display advertising, creative media, however NME do not separate these groups they are all under Advertising.

 

2. What does the wording in these job titles mean to you? The wording in these job titles mean to me that I can identify the role of the employee and how high in command they are. for example there is a Editor who is first in command, then the Deputy editor who is second in command.

 

3. What does it show about the publication? This shows that the publication is run by a large team consisting of

 

 

What do you the responsibilities of a Chief Editor?

 

• Manages staff
• Sets and enforcers policies
•  Determines coverage
• Delegating
• Making overall decisions/ overriding decisions

 Role of chief editor

 

• Is the 'public face' of the story, representing the magazine in statements in all platforms of publication
• Attend functions, events, award ceremonies
• Occasional column writing/editorial piece
• decide on 'narrative or theme for each edition of the magazine for all staff ti adhere to
• Leads meetings
• Budget control
• Publish an 'editorial calendar t highlight themes in appropriate months
• Strategic planning (overall direction of product)
• Overall decision of any change to deadlines test
• Manages careers of present and new staff motivating team
• legal decisions (following pcc guidelines )
• Lease with published marketing depts, media sales team, PR agencies
• Build up contacts and connections   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Magazine pre production

        Finance 

• Printing
• Salary
•  Rent
• Proof readers
• Offices
•  Advertisement.

       Time 

• Deadlines
• Sales
• Photos
• Printing

       Personnel

• Staff
• Journalists
• Writers
• Photographers
• Editors

       Facilities 

• Offices
• Photography Studio

       Materials

• Photos/ copy

       Contributors

• Artists/Bands

       Locations

• Band locations

       Codes of practice regulation

• PCC/ press complaints,
• copyright,
• national union journalists,
• location permissions,
• public liability,
• health and safety

      Planning

• Title/Colour
• Scheme/Genre