You should care about the audience as these are the people buying the magazine to read it for their pleasure, there fore you need to make the magazine satisfactory to their needs. Without the readers being happy they would not buy the magazine and the magazine would not get the funds to continue producing the magazine.
Why should you care about research?
You should care about research as this gives you the information and detail that will guide you to keeping the readers happy. Without research you would be clueless to what your readers want and why they want it.
How/why we should make an effective questionnaire? Will it make a difference? Why?
We should make an questionnaire effective so that you can get in depth answers of what the readers want from the magazine. An effective magazine will make a big difference as the Editors of the magazine can change the magazine to how you asked in to detail.
The questionnaire to be effective has to be...
- Precise
- Measure people's opinions
- Relevant
- Include developing questions
- Limit choices so data is easier to handle
- Colour scheme they would prefer?
- How they discover new music?
- How do purchase music?
- How do you listen to music?
- Do you go to festivals?
- Do you go to gigs?
- How often do you go to gigs/festivals?
- Do you illegally download your music?
- What would you like to see with in the magazine?
- What social networking sites do you use?
- Do you have a smartphone?
- If so do you use music smartphone apps?
- List of 5 favourite bands/singers/rappers/DJ's
- Do you have internet accesses on your smartphone?
- What previous music magazines have you read?
- Which of these magazines did you like?
- Did you buy this magazine?
- How often do you buy the magazine?
- What sub genre do you like?
- Style of photography
- Preferences of font
- Favourite front cover from a range of choices
- Preference of style of language and tone used in magazines
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