Local Advertising campaign

I chose Sticky Mikes Frog Bar because the advert in Source magazine really stood out to me. The advert is located in the top right corner of an inside page. The target audience for this is ranging for 18 - 25 year old male. This Advert in the magazine give you the impression of some sort of strip like club that would playing Indie music as the advert is very odd. The advert is intriguing as it does not reveal much but enough to make you curious to whats inside the club. However when you go on the website it gives the impression the of more of a Punk club rather than a strip club. There is skulls and knuckle duster and various drawing graffitied onto the wall of the bar, This gives a more punk look rather than what I originally thought.