To consider the effectiveness of market research and a draft of a questionare to help me plan my magazine

This is the first version of my questionnaire

version 1.0
https://drive.google.com/file/d/0B4OYubExw6FiT0IwQy1sQUUtMUE/edit?usp=sharing

Version 2.0
https://www.edmodo.com/link?url=http%3A%2F%2Fkwiksurveys.com%2Fs.asp%3Fsid%3Drbq2k0hlqagf82j255704

What are the strengths and weaknesses of questionnaires?

Strengths

• Large amounts of information can be collected 
• Generally it is relatively quick to collect information using a questionnaire
• Can target key areas
• Can be specific
• Results can be analysed very easily
• Easy to distribute
• Questionnaires are relatively cheap

Weaknesses

• People may rush the questionnaire making the results vague and inaccurate
• There is no way of telling how much thought a respondent has put in
• The respondent may be forgetful or not thinking within the full context of the situation
• There is no way to tell how truthful a respondent is being
• You are limited in a questionnaire in comparison to a focus group
• Questions could not be understood
• Questions can mean different things to different people

Qualitative - Questionnaires that are open where people can say anything


Quantitative - Closed questions, (Yes/No) for example multi choice.